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Poland has maintained its position among the world’s most valuable brands
17 grudnia, 2013
Poland has maintained its 20th position in the Brand Finance Nation Brands 2013 ranking published in December. Our nation brand’s value increased by 5 percent relative to 2012 and amounts to 497 billion dollars.
Poland is positioned just behind Turkey, Spain and Sweden. The United States, valued at 17990 billion dollars, continues to be the world’s most valuable nation brand. Its value is greater than the combined value of the next-in-ranking China, Germany, the United Kingdom, Japan and France.
Malaysia recorded the greatest 48-percent increase of its nation brand value this year, while the nation brand values of Cyprus and Egypt dropped the fastest - by as many as 38 percent.
The Brand Finance national brand ranking takes into account four groups of factors: investments, tourism, promotion of national products and services, and education.
For the full report, please visit: http://www.brandfinance.com/images/upload/brand_finance_nation_brands_2013.pdf
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